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PRESS RELEASE

February 22, 2007
Fujitsu General Limited
(NO.06-N09-30)

High - end model for luxury home theater

New release of digital full high definition display "AVIAMO™" series

( 65V, 50V, 37V types for overseas )

Our company will release 65V, 50V and 37V models of full high definition display "AVIAMO™" series for luxury home theater markets in North America and Europe sequentially from the middle of March.

In recent years, due to the spread of high - definition digital contents such as DVD, Blu-ray Disc, digital broadcasting, the needs to enjoy high - definition and high - quality pictures on large screen are increasing. Especially, in North America, the demand for high definition display is expected to increase as the shift to digital broadcasting is to be completed in 2009.

Under these circumstances, our "AVIAMO™" has been introduced as a high grade series of "Plasmavision®" and it's a digital full high definition display to display high - definition and high - quality pictures by making full use of our original digital video technologies.

In this series, in order to realize "picture creation" suitable for luxury home theater, the high - quality video processing engine "AVM - III" ( Advanced Video Movement - III ) to process various functions and large volume "picture image data" with high speed has been developed and incorporated. Furthermore, the "picture creation" with twice higher(*1) definition and picture quality compared with conventional type has been made possible by adopting a high performance full - specification high - definition panel ( 1920 × 1080 pixels ).

Also, the possibility of system expansion has been enhanced by including such interface for external control as IEEE-1394, RS-232C, HDMI as standard equipment for users looking forward to luxury home theater system.

Adopting the design of Mr. Shigeru Uchida, international interior designer, the external design of the display was made as a main display for luxury home theater, based on piano black (Japanese jet black color) full of high - class feeling as interior matching with high - quality "picture" and blending with the room for installation.

In our private show organized in connection with "2007 International CES" held recently in Las Vegas, the "AVIAMO™" series was highly evaluated for its excellent picture quality, system expandability and external design.

Based on the high evaluation we received this time, we will positively promote the series comprising 3 models as main display for overseas high - grade AV equipment sales channel especially for the market of luxury home theater.

* "AVIAMO™" is a coined word meaning "so fascinating as to thirst for" combining Latin words "AVIDUS" ( thirst for ) and "AMOENUS" ( fascinating, graceful ).

Photograph.65V,50V,37V
Photo: Digital full high definition display "AVIAMO™" series

Main features of "AVIAMO™" series

  1. High-definition and high - quality pictures full of reality
    1. Incorporating advanced high - quality video processing engine "AVM - III"
    2. Adopting full high - definition panel ( 1920 × 1080 pixels )
  2. Interface and functions most suitable for system configuration
    1. Standard equipment of IEEE - 1394, RS-232C, HDMI of interface for external control with high expandability
    2. Various functions corresponding to users' requirements
    3. Accessories
  3. Excellent design ... Approach to beauty

High - definition and high - quality pictures full of reality

For the "picture creation" for real home theater, "high precision natural pictures to faithfully reproduce real picture", namely, "exactly same pictures as seen with the naked eyes" = "pictures with no addition, no deletion)" are required.
In the "AVIAMO™" series, the high - definition and high - quality "pictures" full of reality most suitable for luxury home theater is created by the development of high - quality video processing engine "AVM - III" and the adoption of full high - definition panel.

1) Advanced high picture quality image processing engine "AVM - III"

The high - definition and high - quality "pictures" created by our high - quality video processing technology "AVM" engine won Emmy Award in the U.S. and Excellent Prize from German well - known "Image Home Entertainment" magazine for the first time as plasma display and has received high evaluation in North America and Europe.
In the "AVIAMO™" series, in order to make full use of the performance of full high - definition panel, the high - quality video technology of "AVM" has been advanced and the high - quality video processing engine "AVM - III" ( Advanced Video Movement - III ) to process various functions and large volume "picture image data" with high speed has been developed and incorporated.

Photograph.AVM3


  • “Digital noise reduction” function suppressing generation of digital noise:

    In case of digital video signal, the data is compressed when broadcasting, and in this case, peculiar noise ( compression distortion ) was particularly noticeable in large-size screen which has high display ability.
    In "AVM - III", a smooth picture can be displayed even making use of large-size display which has high display ability by detecting and eliminating the noise peculiar to digital video signal in high precision.

    Conventional picture.Digital noise reduction processed picture.

  • "Low brightness multi gradation processing" function enhancing gradation display up to 1019 ( ten quintillion ) colors:

    A smooth picture display has been made possible even for dark objects by combining floating decimal point arithmetic matching the characteristic of human eyes with multi gradation processing, increasing display colors for dark objects to which detecting ability of human eyes becomes higher and making multi gradation display.

    Conventional picture.Multi gradation processed picture.

  • “Natural color tuning” function recognizing and correcting the hue for each pixel:

    In displaying pictures, "natural color" reproducing original colors faithfully and "memory color" based on various human experiences must be taken into consideration.
    For the natural color reproduction, the balance between "natural color" and "memory color" needs to be maintained by focusing on mono tone color such as color of sky, lawn, and human skin.
    The "natural color tuning" function recognizing and correcting the hue for each pixel realizes natural and faithful pictures without replying on so - called "TV - like color" which exaggerates only "memory color" in CRT age by high displaying ability using floating decimal point arithmetic function.

    Conventional picture.Natural color tuning processed picture.


  • "Image Adaptive Processing" function distinguishing text and landscape and optimizing each of them:

    As the integration of TV and PC is rapidly progressing through digitalization of broadcasting and improvement of video reproduction function of PC, it is required to display data information such as text and graphic and video information such as still picture and moving picture at the same time.
    On the other hand, as data information and video information look entirely different for human eyes, the video signal processing for optimum display for each of them is required. Regardless of input source, by recognizing and processing data information such as text and graphic and video information such as still picture and moving picture to the optimum for each pixel, the "Image Adaptive Processing" function can display data information clearly and video information faithfully even on the screen in which both are mixed.

    Conventional system - Picture of optimized text, Picture of optimized landscape. AVM3

  • 1080P picture processing:

    1080P pictures have large volume picture image data equivalent to 3.5Gbps and are processed in the high - quality video processing engine "AVM - III" as is by directly being sampled with high speed and reproduced faithfully.
    The image data of 1080P pictures are also optimized by "AVM - III" function and displayed adding feeling of picture quality and glossiness thoroughly in high definition.

  • Other functions:

    Other than above, such functions as 10 bit input signal processing, high precision digital scaler of more than 100 bit computing range, multi gradation adaptive γ processing, cyclic FIR filter are provided, and by these processing and control functions, the pictures from various video sources can be displayed on large screen as natural pictures full of reality.

2) Adopting full high - definition panel

In "AVM - III" series, by adopting a full high definition system of 1920 × 1080 pixels in screen size for all displays, the reproduction of more real and natural color tone and high - definition picture is realized.
The full high - definition panel with twice or more pixels compared with conventional high - definition panel ( 1366 × 768 pixels ) can display thoroughly the picture information of 1080I and 1080P (*) high - definition video source. ((*): At HDMI input)

Interface and functions most suitable for system configuration

Attaching special importance to the expandability of the system as high definition and high quality large - size main display to be core of high - grade AV system, such interface for external control as IEEE-1394 × 2 terminals, RS - 232C × 1 terminal and HDMI × 2 terminals are provided as standard equipment. Also, various tuning menu and characteristic functions are available to meet the high level requirements of luxury home theater users.

1) Standard equipment of IEEE - 1394, RS - 232C, HDMI of interface for external control with high expandability

  • The system expandability has considerably improved by incorporating IEEE - 1394 × 2 terminals possible to control various external equipment as standard equipment.
  • The control from existing external system has become easier by proving RS - 232C terminal flexibly dealing with luxury AV system configuration as standard equipment.
  • Connection by one cable has become possible without deteriorating high - quality video and audio performance of original high - definition contents by providing digital interface HDMI input × 2 terminals compatible with up to 1080P as standard equipment.

2) Various functions meeting to users' requirements

  • "Precision setting" function:
    In order to meet users' requirement for high - quality picture, various video adjustment functions have been provided, namely, "Color focus" adjustment function to correct independently the color tone for specified hue in the picture showing color of skin, blue sky, etc., "Drive contrast" adjustment function to set up brightness finely, "Black level" adjustment function to set up only brightness of "dark scene" often seen in movie sources, "Color temperature" adjustment function.
    Also, "Video memory" function is incorporated to store the set adjustment values up to 8 patterns.
  • "Surround mode" and "Night mode" function:
    "Surround mode" is newly provided as audio adjustment function to realize the expansion of acoustic field, and "Night mode" can reduce sound volume without changing sound quality and suppress the sudden loud sound as convenient function to enjoy during night.
  • Receivable terrestrial digital broadcasting by built - in digital tuner:
    The U.S. models are compatible with terrestrial ( digital / analog ) broadcasting / cablecast and can be connected with external equipment through IEEE - 1394 ( i - Link ) terminal by the support of TV-Guide ( Electronic Program Guide ) function.
    Also, the European models are compatible with terrestrial ( digital / analog ) broadcasting.

3) Accessories

  • Newly designed speakers :
    Speakers are newly designed in order to realize high quality sound corresponding to high quality picture of "AVIAMO™".
  • Remote controller dedicated to "AVIAMO™" series
    By adopting key illumination function, user - friendliness has improved under such dark environment as viewing movies.

Excellent design ... Approach to beauty

The design of the "AVIAMO™" series with piano black ( Japanese jet black color ) full of high - class sense as a motif blending with the room for installation is made by Mr. Shigeru Uchida, interior designer acting internationally, placing importance to the modern design taste, namely, eliminating all deformations and ornaments, matching internal structure with external design, putting integrated form in order, incorporating independence and inherence into its form itself and pursuing modernity and simplicity.

Photograph.
Mr. Shigeru Uchida


Main specifications

Specification for North America model

Model P65FT00AUB P50FT00AUB P37FT05AUB
Screen size (cm) 65V Wide
143.4 × 80.7
50V Wide
110.6 × 62.2
37V Wide
81.9 × 46.1
Number of display pixels (pixels) 1,920 × 1,080
Tuner Terrestrial broadcasting ( Analog / Digital )
compatible with cable TV
Input / Output terminal Video input 1 terminal
S - video input 1 terminal
Component video input 2 terminals
HDMI input 2 terminals
IEEE - 1394 2 terminals
Analog RGB input 1 terminal
Audio input 3 terminals
Audio output Analog / Optical digital
Speaker output 1 terminal -
RS - 232C 1 terminal
Speaker Option Built - in
Installation option Table - top ( Wall mounting available ) Swivel stand

Specification for European model

Model P65FT00AEB P50FT00AEB P37FT05AEB
Screen size (cm) 65V Wide
143.4 × 80.7
50V Wide
110.6 × 62.2
37V Wide
81.9 × 46.1
Number of display pixels (pixels) 1,920 × 1,080
Tuner Terrestrial broadcasting ( Analog / Digital )
Input / Output terminal SCART 2 terminal
Component video input 2 terminals
HDMI input 2 terminals
Analog RGB input 1 terminal
Audio input 2 terminals
Audio output Analog / Optical digital
Speaker output 1 terminal -
RS - 232C 1 terminal
Speaker Option Built - in
Installation option Table - top ( Wall mounting available ) Swivel stand

Specification for overseas monitor model

Model P65FH00AWB P50FH00AWB P37FH05AWB
Screen size (cm) 65V Wide
143.4 × 80.7
50V Wide
110.6 × 62.2
37V Wide
81.9 × 46.1
Number of display pixels (pixels) 1,920 × 1,080
Tuner -
Input / Output terminal Video input 1 terminal
S - video input 1 terminal
Component video input 2 terminals
HDMI input 2 terminals
Analog RGB input 1 terminal
Audio input 3 terminals
Audio output -
Speaker output 1 terminal -
RS - 232C 1 terminal
Speaker Option Built - in
Installation option Table - top ( Wall mounting available ) Swivel stand

* This specification is as of announcement day and subject to change thereafter.

Note

*1 twice higher :
Compared with the number of pixels of conventional high - definition panel

Contact details

 

Contents in each releace are at the time of release.
These contents are subject to change without prior notice.

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