October 23, 2002
Fujitsu General Limited
Public Relations Division
Our "Plasmavision®W" received the 2002 "Emmy®Award"
from the US National Association of Television Arts and Sciences
The first plasma display to receive the Award.*1
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Our company received the "2002 Scientific Development and Technological
Achievement Emmy®Awards" from the US National Association
of Television Arts and Sciences (NATAS), which is the first time
that a plasma display has received this award, for the contribution
to the US broadcasting industry for long years of our original and
advanced technological development of "Plasmavision®W".
*1 as of October, 2002, according to our company's survey. |
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| Photo: 2002 NATAS® EMMY®
AWARD WINNER Trophy |
| 1.Outline of "Emmy® Awards" |
The "Emmy® Awards", established in 1948 by the "
US National Association of Television Arts and Sciences (NATAS)"
and having 54 years of long history and tradition, are presented
every year to the most excellent contribution in the fields of arts
and sciences in the broadcasting industry.
The "Emmy® Awards" consist of 4 categories of 1)
Daytime Emmy® Awards, 2) News and Documentary Emmy®
Awards, 3) Scientific Development and Technological Achievement
Emmy® Awards and 4) Sports Emmy® Awards.
This time, we received the "Scientific Development and Technological
Achievement Emmy® Awards" as a corporation which
greatly contributed to the "technological development in the broadcasting
industry" by "Plasmavision® W". |
| 2.Background for winning Award |
We have been developing and commercializing plasma displays equipped
with the plasma display panels developed by Fujitsu Limited and
was the first manufacture to introduce products such as 21-inch
type in 1993, 42-inch type in 1996, 42-inch ALIS system in 1999,
and have contributed to the market expansion of large screen flat
display playing a role of a leading company of the development.
In 2001, we developed a full-digital video processor "AVM (Advanced
Video Movement)" exclusively used for plasma display panel as an
ultimate achievement of video technology of plasma display which
we have acquired over many years and succeeded in its commercialization.
"AVM" is a super high density LSI adopting the newly developed "High
Definition Digital Multi Conversion (HDDMC) system" and our original
full-digital video processor exclusively used for plasma display
with a single-chip structure succeeding to our own system and performance
which we have developed in the past, such as "Adjustment-to-movement
IP conversion processing function", "High definition expansion/reduction
filter processing", "Expansion/reduction type contour processing",
"Digital AGC function", "High definition digital processing of component
video input signal".
Thus, utilizing the characteristics of plasma display to the maximum,
the industry's top level of picture quality has been realized for
various video sources ranging from the pictures with the detailed
feel of a material of the film required for a movie to the distinct,
sharp, three-dimensional and dynamic pictures required for still
and moving pictures.
Furthermore, by adopting "Fine Mode" function, the real live feeling
of a movie theater can be experienced readily at home.
Such an original and advanced technological development of plasma
display and the contribution to the broadcasting industry were highly
evaluated and led to the first winning of the Award as a plasma
display.
The winning of the "Emmy® Award" which is authoritative
in the broadcasting industry is a very honorable event for our company
and proves that the high level of technology and reliability of
our products were recognized.
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| Plasma display: PDS4241 |
AVM (Advanced Video Movement) |
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We will develop and commercialize new products realizing high brightness
and high picture quality by further development of the element technology
which led to the winning of the "Emmy® Award".
We are planning to introduce the new series adopting a new image
system into the market and will strive to continue to offer the
high performance products to meet customers' satisfaction. |
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